Business education platform & iOS app

Phenomenon

A subscription learning platform with 110+ video lessons, shipped to the Apple App Store — course delivery, billing, notifications and lifecycle email built as one system.

Role: Product, design and build — end to end, with AI
Made with: Built with Claude and Lovable
Live: myphenomenon.app

01Context

Phenomenon was built as a single product instead: a web platform and a native iOS app sharing one content library, one subscription state and one automated lifecycle.

02The problem

Business education usually stalls between the content and the student: lessons live in one tool, payments in another, reminders nowhere. Completion quietly collapses.

03What was built

01110+ video lessons organised into structured programmes, with progress tracking per student.
02Tiered subscriptions with Stripe — plan changes, renewals and access levels resolved automatically.
03Native iOS app published on the Apple App Store.
04Push notifications tied to programme progress and re-engagement moments.
05Product analytics on activation, lesson completion and retention.
06Automated email marketing: onboarding, drop-off recovery and upgrade sequences triggered by real behaviour.

04Automation

How the flow runs — input, AI, the human decision point, and what comes out.

01Student signs upweb or iOS

AILifecycle enginesegments by progress + plan

HUMANEditorial reviewsequences approved before send

04Lesson, push, email, renewallogged to analytics

Fig. 01 — Subscriber lifecycle automation

05Stack